Giving 25 years a point of view
25-year anniversary narrative · Institutional positioning
The challenge: turn a quarter-century of institutional history into one clear argument about why the organisation still matters.
My contribution: restructured the story around a recurring “crossroads” idea, challenged jargon and moved the narrative from a catalogue of achievements to a sharper point of view: the data landscape has changed, but the need for country-led systems has not.



